Privacy policy
This Privacy Policy outlines Nykaa E-Retail Limited’s approach to Data Protection and Privacy to fulfil its obligations under the applicable laws and regulations. This Privacy Policy applies to your Personal Information which is processed by us, whether in physical or electronic mode.
While you may be able to browse and access the Website from countries outside of India, however, please note we do not offer any product/service under this Website outside India. By accessing the Website or submitting your information, you affirm that you agree to this Privacy Policy and accept that you are governed by the applicable laws of India, including those concerning data protection and privacy. If you do not agree please do not use or access our Website.
We are committed to treating data privacy seriously. It is important that you know exactly what we do with your Personal Information.
WHO WE ARE
This Website and the brand Kay Beauty is owned and operated by Nykaa E-Retail Limited (Nykaa) having its principal place of business in India. Nykaa is a company incorporated and registered under the provisions of the Companies Act, 2013 and having its registered office 104, Vasan Udyog Bhavan, Sun Mill Compound, Lower Parel, Mumbai 400 013. Kay Beauty is engaged in the business of facilitating selling, marketing, and retailing through the beauty/cosmetics (“Business”) through the e-commerce website developed and owned by Nykaa and its affiliates or offline stores / events to conduct its Business.
Throughout this document, “we”, “us”, “our”, “ours”, “Nykaa”, “Kay Beauty” refers to Nykaa E-Retail Limited. Wherever we have said ‘you’ or ‘your’ or ‘Customer’, this means YOU (a user of the website).
OUR COMMITMENT
We commit to protecting your privacy and hence our Personal Information handling practices are continually reviewed to ensure compliance with applicable laws & regulations.
PERSONAL INFORMATION GATHERED
The information we learn and gather from you, personal or otherwise, is used to register you, verify your identity to permit you to use the Website, undertake transactions (including to facilitate and process payments), communicate with you, convey any promotional offers, services or updates associated with Kay Beauty, and generally maintain your accounts with us. Further, we also use this information to customize your experience and improve Kay Beauty.
Information You Give Us:
We receive and store any information you provide while using the website or give us in any other way. You can choose not to provide certain information, but then you might not be able to use certain features or services on our website. We use the information that you provide for such purposes as opening your account, processing your transactions, responding to your requests, and communicating with you.
Information We Collect About You:
We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies,” and we obtain certain types of information when your web browser accesses our Services. We may also receive/store information about your location and your mobile device, including a unique identifier for your device. We may use this information for internal analysis and provide you with location-based services, such as advertising, search results, and other personalized content.
Information From Other Sources:
We may receive information about you from other sources, including publicly available databases, marketing partners, and other third parties incl. Payment Gateways. This information helps us to understand your preferences, improve the relevance of our communications, and personalize your experience. For example, we may use this data to correct and update our records, verify information you've provided, and make your next purchase and delivery experience more efficient.
CATEGORIES OF PERSONAL INFORMATION
Categories of Personal Information collected and processed by us are as follows:
Demographic & Identity data
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Contact details such as name, email address, contact number, shipping address, country, date of birth, and profile picture.
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Open data and public records such as information about YOU that is openly available on the internet.
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Details such as Transaction amount, bank name, card number, and card type.
Online Identifiers and other Technical Data
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Location details such as data we get about your location, IP address, logs, or from where you connect a computer to the internet.
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Technical details such as device information, location, and network carrier when you use our website from a mobile device.
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Communication details such as the Metadata and other Personal Information we get from communications done through e-mails, SMS, instant messages, and calls.
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Usage data details such as data about how you use our website or web-based properties, pages viewed, etc.
CONSENT
By using the Website and/or providing your information, you confirm your free, specific, informed, unconditional, and unambiguous consent to our collection, storage, processing, transfer, use, and sharing of your personal information (including sensitive personal information as defined under applicable law) with third parties or service providers, strictly for the purposes stated and in accordance with this Privacy Policy.
PURPOSES OF GATHERING YOUR PERSONAL INFORMATION
We use your personal information to operate, provide, develop, and improve the products and services. These purposes include:
Purchase and Delivery of Products and Services
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We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
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Lawful basis, for processing your personal data, relied for the above-mentioned purpose here is consent.
Provide, Troubleshoot and Improve Kay Beauty
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We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our Website.
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Lawful basis, for processing your personal data, relied for the above-mentioned purpose here is legitimate use.
Recommendations and Personalization
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We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with us.
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Lawful basis, for processing your personal data, relied for the above-mentioned purpose here is consent.
Communication With You
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We use your personal information to communicate with you in relation to Kay Beauty via different channels (e.g., by phone, e-mail, chat).
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Lawful basis, for processing your personal data, relied for the above-mentioned purpose here is consent.
Advertising
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We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.
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Lawful basis, for processing your personal data, relied for the above-mentioned purpose here is consent.
We will not use your personal information for any new or additional purposes without first obtaining your fresh, informed consent for such purposes.
COOKIES AND OTHER TRACKERS USED BY OUR DIGITAL PROPERTIES
Cookies are small text files that are placed on your computer by websites that you visit. Similarly, there are other types of trackers used. Likewise, Mobile Apps use requisite permissions and SDKs. These are used to make websites & apps work, or work more efficiently, as well as to provide information to the owners of the website/app.
Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws you may be served different types of cookies such as strictly necessary cookies, performance cookies etc. We use cookies, permissions and other trackers on our Platform to collect and process data so as to provide you a better online experience as well as improve our services.
For more information about cookies, and how to disable them, visit https://www.allaboutcookies.org
Below are the categories of cookies used on our website along with a description of what they are used for:
Strictly Necessary
These cookies are needed to run our website, to keep it secure if you are logged on and to obey regulations that apply to us.
If you are a customer, they help us know who you are so that you can log on and manage your accounts. They also help us keep your details safe and private.
Functional
These cookies are used for remembering things like:
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Your user ID on the log on page
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Your region or country
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Your preferred language
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Accessibility options like large font or high contrast pages
Performance
These cookies tell us how you and our other customers use our website. We combine all this data together and study it. This helps us to:
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Improve the performance of our services
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Improve the products we provide
Most web browsers allow some control of most cookies through the browser settings. Please note disabling the ‘Strictly Necessary’ cookies may cause certain parts of our website to remain inaccessible to you.
We use other tracking mechanisms in addition to the above
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Pixel Tags
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Log Files
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Clickstream analytics
ADVERTISING
We use your personal information to display interest-based ads for features, products, and services that might be of interest to you and are designed targeting your preferences.
DO NOT TRACK
Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our sites are not currently set up to respond to those signals.
PERSONAL INFORMATION DISCLOSURE
Links to the Privacy Policies of some of the third-party service providers (list attached is not exhaustive in nature) used by our application are given below:
We may disclose your information to third parties service providers, and you hereby consent to such disclosure. We have appropriate contracts in place, including but not limited to Data Processing Agreements, with our third-party partners. This means that they cannot do anything with your Personal Information which is outside of the scope permitted by us.
We might also disclose your Personal Information to appropriate authorities if we believe that it is reasonably necessary to comply with a law, regulation, legal process, to protect the safety of any person, to address fraud, security, or technical issues, or to protect our rights or the rights of those who use our products & services.
Reasons for disclosing your Personal Information to other parties:
We may disclose your Personal Information to others where it is lawful to do so including where we or they:
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need to provide you with products or services
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where you have initiated a payment
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have a legal obligation to do so, e.g., to assist with detecting and preventing fraud,
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have requirement in connection with regulatory reporting, litigation or asserting or defending legal rights and interests
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have a legitimate business reason for doing so
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want to send you information and promotional material regarding our products and services,
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have asked you for your consent to share it, and you’ve agreed
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Improve your online experience for using our product.
Disclosure to other third parties:
We may disclose your Personal Information for the above purposes to other parties including:
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Other group companies and any subcontractors, agents or service providers who work for us or provide services to us or group companies (including their employees, sub-contractors, service providers, directors, and officers)
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Law Enforcement Authorities, Government Authorities, courts, dispute resolution bodies, our regulators, auditors, and any party appointed or requested by our regulators to carry out investigations or audits of our activities
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Statutory and regulatory bodies and authorities (including the government) investigating agencies and entities or persons, to whom or before whom it is mandatory to disclose the Personal Information as per the applicable law, courts, judicial and quasi-judicial authorities and tribunals, arbitrators, and arbitration tribunals
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Overseas regulators
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Anybody else that we’ve been instructed to share your Personal Information with by you
CROSS-BORDER DATA TRANSFER
Personal Information we hold about you may be transferred to other countries outside your residential country for any of the purposes described in this Privacy Policy.
You understand and accept that these countries may have differing (and potentially less stringent) laws relating to the degree of confidentiality afforded to the information it holds and that such information can become subject to the laws and disclosure requirements of such countries, including disclosure to governmental bodies, regulatory agencies and private persons, as a result of applicable governmental or regulatory inquiry, court order or other similar process. In addition, a number of countries have agreements with other countries providing for exchange of information for law enforcement, tax and other purposes.
If we transfer your Personal Information to third parties for purposes stated in this Privacy Policy, we will use best endeavors to put in place appropriate controls and safeguards to ensure that your Personal Information is kept accurate, adequately protected, and processed only for specified and reasonable purposes in a manner that is fair, transparent and has a lawful basis, and is stored for no longer than is absolutely necessary.
DATA SECURITY
We are committed to protecting your Personal Information in our custody. We take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your Personal Information from unauthorized access, alteration, transmission and deletion. We ensure that the third parties who provide services to us under appropriate contracts, take appropriate security measures to protect your Personal Information in line with our policies.
RETENTION AND DISPOSAL OF DATA
We keep the Personal Information we collect about you on our systems or with third parties for as long as it is required for the purposes set out in this Privacy Policy and for legal or regulatory reasons. We will only use your Personal Information for those purposes and will make sure that your Privacy is protected. We shall take reasonable steps to delete or permanently de-identify Personal Information that is no longer needed.
Our retention schedule(s) shall be subject to amendment or modification in accordance with the Digital Personal Data Protection Rules, as may be published or notified by the Government, in addition to the DPDPA.
LINKS TO OTHER WEBSITES
Our Website may contain links to websites of other organizations. This privacy policy does not cover how that organization processes Personal Information. We encourage you to read the privacy policies on the other websites you visit.
CHILDREN’S PRIVACY
Our Website and services are directed to be used by adults only and are not directed towards children under the age of eighteen years. If you are not an adult, while you may look at our site, you should not make a purchase, register, or submit Personal Information to us. We or our associates /affiliates do not knowingly collect information from minors.
In case you feel a minor’s data has been shared inadvertently with Nykaa, we urge you to reach out to us at privacy@nykaa.com.
YOUR RIGHTS AS A CUSTOMER
We understand that when you interact with Nykaa, you have rights over your Personal Information. These rights involve providing reasonable steps to allow you to access your personal Information, correct any errors among others.
To exercise your rights as a Data Principal over your personal information (including access, correction, deletion, or any other rights available under applicable law), you may contact us via mail through privacy@nykaa.com.
We may require you to undergo identity verification to ensure that such requests are genuine and to protect your personal information. In events wherein you are not satisfied with our response or have unresolved concerns, you may reach out to us through the same email address to escalate the matter for resolution.
CUSTOMER GRIEVANCE REDRESSAL POLICY
BACKGROUND
Customer satisfaction is one of the key focus areas and an integral part of Kay Beauty’s founding principles and business policies. We strongly believe that Customer satisfaction is the most important factor in the growth and development of our business and hence, at Kay Beauty we have adopted Customer centricity as a priority in developing our business processes. This Customer Grievance Redressal Policy summarizes and outlines the framework for addressing Customer grievances.
OBJECTIVE
The objective of this Grievance Policy is to provide a framework:
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to ensure provision of timely and effective resolution of issues raised by Customers.
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to keep Customers informed about the manner in which they can reach out to us to resolve their queries and grievances.
PRINCIPLES GOVERNING THE GRIEVANCE POLICY
Policy on grievance redressal is governed by the following principles:
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Customers shall be treated fairly at all times.
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Issues raised by Customers are always attended with courtesy and in time.
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Customers are provided with effective and satisfactory resolution within a reasonable time period.
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Customers are fully informed of avenues to escalate their issues/ grievances if they are not fully satisfied with the response to their complaints.
CUSTOMER SUPPORT
Any customer can reach out to our Customer Support team/ representative through telephonic or electronic mode in the following manner. (You may also access this information at https://support.nykaa.com/):
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Email customer service at
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For all local customers: support@nykaa.com
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Call at Customer Service Desk
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Phone: 1800-267-4444 (Mon to Sun, 8 AM to 10 PM)
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Lodge a ticket with the Customer Service Team
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The customer may. Choose to lodge a complaint at https://support.nykaa.com. A ticket number shall be provided on the customer's registered email address for each complaint lodged through which the consumer can track the status of the complaint. On response/follow up calls or emails, The Customer Service representative may ask for the ticket number from the customer for verification purpose.
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Chat with our Customer Service Team
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On Nykaa App and Desktop (Mon to Sun, 8 AM to 1 AM)
Specific complaint numbers will be given to the complaints lodged by the customers to help them track the status of their complaints.
GRIEVANCE OFFICER
Given below are the contact details, name and designation of the Grievance Officer of Nykaa. This information is provided in accordance with applicable provisions of the Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020:
Name: Mr. Pratiek Varma
Designation: Senior Manager - Customer Service
Address:- 104, Vasan Udyog Bhavan, Senapati Bapat Marg, Lower Parel , Mumbai , Maharashtra, Pin - 400013
Email Id: pratiek.varma@nykaa.com
Phone: 1800 267 4444
NEED TO KNOW:
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Nykaa DOES NOT solicit confidential details like your OTP/CVV/PIN/Card Number/ Bank account details through any means. Nykaa never calls users/customers with offers, discounts on products and offering free gifts.
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Scamsters/fraudsters attempt various techniques such as ‘phishing’, to contact, influence and defraud consumers. Nykaa regularly cautions its customers against sharing any personal or payment sensitive information with unknown persons as such sharing leads to unauthorized use and/or fraud and consequent financial loss.
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Nykaa shall not be liable for any loss, damage, or expense incurred by a Customer where the Customer has shared personal and/or payment sensitive information with scamsters/fraudsters.
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We also request and encourage our Customers to report such attempts or incidents to our Grievance officer (or Customer care) to enable us to investigate and explore legal recourse.
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Nykaa relies on payment partners and banks. In certain cases involving payment/refund issues, we might see a delay as that is beyond our control once we pass the investigation to them however, we try our best not to exceed timelines stated in this policy.
CONTACT US:
For any further queries and complaints related to privacy under applicable laws and regulations, you could reach us at:
Contact Email Address: support@nykaa.com
NOTIFICATION OF CHANGES
We keep our Privacy Policy under regular review to make sure it is up to date and accurate. Any changes we may make to this Privacy Policy in the future will be posted on this page. We recommend that you re-visit this page regularly to check for any updates.
PRIVACY POLICY FOR THE USERS IN THE UNITED KINGDOM (UK)
This section supplements the information in our Privacy Policy and applies solely to users accessing our Website from the United Kingdom. It is intended to provide you with information required under the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.
In the event of any conflict between the main body of this Privacy Policy and this section, this section shall prevail for users in the United Kingdom.
1. Data Controller
For the purposes of UK GDPR, the data controller for any personal data collected through this Website is Nykaa KK Beauty Pvt. Ltd., registered in India.
2. Personal Data We Process
Our UK Website is intended solely for informational purposes. We do not provide account creation, newsletter subscriptions, or direct purchase functionality, and therefore we do not collect personal contact details such as your name, email address, phone number, or payment information.
The only personal data we may collect relates to your use of the Website and is obtained through cookies and similar technologies, subject to your consent. This data may include:
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Online Identifiers: IP address, cookie identifiers, advertising identifiers, and other unique device identifiers.
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Technical Data: Browser type and version, device type and model, operating system, time zone setting and location, language preferences, and plug-ins.
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Usage Data: Information about your interactions with our Website, such as the pages you visit, the time and date of your visits, the time spent on each page, navigation paths, and clickstream data.
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Interaction Data: Information about how you engage with features on the Website, including scrolls, clicks, and search queries.
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Diagnostic and Performance Data: Error reports, load times, and performance analytics that help us understand how our Website functions.
This information is collected primarily for the purposes of ensuring Website functionality, security, performance optimization, and to help us improve the user experience.
Where analytics or marketing cookies are used, we will only process such data if you provide your consent via the cookie banner.
3. Third-Party Websites and Redirection
Our UK Website is intended solely as an informational platform for our products and does not facilitate direct purchases. When you click on a “Buy Now” button or a similar link, you will be redirected to the website of one of our authorized third-party retail or e-commerce partners in the UK (Space NK) in order to complete your purchase.
Please note that once you leave our Website, this Privacy Policy will no longer apply. We do not control, and are not responsible for, the collection, use, or processing of your personal data by these third-party websites. We strongly recommend that you review the privacy policy of any third-party website you visit before submitting any personal information to them.
4. Your Data Protection Rights
As a UK resident, you have the following rights under UK GDPR:
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The right to be informed: You have the right to be informed about the collection and use of your personal data, which is the purpose of this Privacy Policy.
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The right of access: You have the right to request a copy of the personal data we hold about you.
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The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
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The right to erasure ('the right to be forgotten'): You have the right to request the deletion of your personal data where there is no compelling reason for its continued processing.
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The right to restrict processing: You have the right to request a halt on the processing of your personal data in certain circumstances.
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The right to data portability: You have the right to request that we provide you with your data in a structured, commonly used, and machine-readable format to transmit to another controller.
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The right to object: You have the right to object to the processing of your personal data, particularly where we rely on "legitimate interests" as our lawful basis.
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Rights in relation to automated decision making and profiling: You have rights regarding automated individual decision-making (making a decision solely by automated means without any human involvement) and profiling. We do not engage in such activities on our UK website.
To exercise these rights, please contact: internationalsupport@kaybeauty.com
5. Information You Voluntarily Provide (Emails and Enquiries)
If you choose to contact us using the email address provided on our Website (including for product enquiries, support requests, or general correspondence), we may receive personal data that you voluntarily include in your message, such as your name, contact details, financial information, or any other information you choose to provide. Such communications are routed to and processed by our support team located in India, operated by Nykaa KK Beauty Pvt. Ltd., which acts as the data controller for these enquiries.
By submitting an email enquiry, you acknowledge that your personal data may be transferred outside the United Kingdom, including to India, for the purposes of responding to your query, providing support, maintaining internal records, or addressing grievances. Where such transfers occur, we take appropriate measures to ensure that your data is handled securely and in accordance with UK GDPR requirements.
If you have any concerns, complaints, or requests relating to the handling of personal data submitted via email, you may contact us at internationalsupport@kaybeauty.com, and we will address your grievance in accordance with our internal redressal procedures.
6. Right to Lodge a Complaint
If you have any concerns about our use of your personal data, you have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO).
The Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk
Contact details and procedures for making a complaint can be found on their website. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
Cookie Policy
This Cookie Policy explains how Nykaa KK Beauty Private Limited (“we”, “ours”, “us”) uses cookies and similar technologies on our UK Website and how you can manage your cookie preferences.
For more information on how we process your personal data more generally, please refer to our Privacy Policy.
1. What are Cookies?
Cookies are small text files placed on your device when you visit a website. They help us recognise your device, improve performance, and provide a more personalised browsing experience. Some cookies are essential to make the website work, while others are optional and used only with your consent.
2. Types of Cookies We Use and Legal Basis
Cookie Category |
Lawful Basis |
Purpose |
Strictly Necessary |
Legitimate Interests |
We have a legitimate interest in using these cookies to ensure the basic functionality, security, and accessibility of our Website. These are essential for the Website to operate correctly. |
Performance |
Consent |
We will only use these cookies if you provide your explicit opt-in consent via our cookie banner. These help us understand user interaction to improve the Website. |
Functional |
Consent |
We will only use these cookies if you provide your explicit opt-in consent via our cookie banner. These are used to remember your preferences (e.g., region). |
Advertising / Targeting |
Consent |
We will only use these cookies if you provide your explicit opt-in consent via our cookie banner. These are used to understand your interests for the purpose of displaying more relevant information about our products. |
3. Managing Cookie Preferences
When you first visit our Website, a cookie banner will appear allowing you to accept or reject non-essential cookies. You can:
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Change your cookie preferences at any time through the “Cookie Settings” link in the footer.
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Withdraw your consent at any time through the cookie settings manager available in the footer on our Website. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.