Inspired behind the scenes, made for you with care

“My love and passion for makeup began very early as a model and it continued into my career in film. During global collaborations with beauty industry pioneers and countless touch-ups for the screen, I discovered products and techniques that really work and for many years I have done my own makeup on set and for the red carpet. I know what makes makeup as effective and impactful as it is fantastic to use. 

In that time, I also encountered a persistent struggle to find products that match and compliment my skin tone. Knowing that so many of us in the world are on this same search for accurate undertones and access to luxurious makeup, I created Kay Beauty. Kay Beauty’s carefully designed formulas celebrate the diversity of tones across the globe and put behind-the-scenes expertise in your own hands. Kay Beauty is made for your unique glam because it’s Kay to be you.” 

— Katrina Kaif, founder and actress