Kay Beauty was launched in 2019 by Katrina Kaif - one of India’s most celebrated personalities, an award-winning actor, global style icon, and entrepreneur with a mission to empower through beauty. It is built on the vision that celebrates individuality over perfection. Celebrating heritage while rewriting the rules, Kay Beauty offers modern formulations inspired by India’s rich beauty traditions, delivering vibrant, high-performance makeup that complements a wide range of complexions.